The inception of Fitbooks originated from a profound belief in the transformative power of health. Drawing upon over two decades of experience in the fitness and health industry, our journey began with an ardent passion for well-being and metamorphosis. Witnessing lives undergo positive changes through improvements in both physical and emotional health, we came to recognize that true health encompasses all facets of life.

Understanding that maintaining a healthy weight extends beyond mere physical fitness, we acknowledged the significance of stress management and the stability of financial health. Fitbooks emerged with a vision to holistically address well-being, acknowledging that financial stability is as crucial as physical health.

Our initial focus was on assisting fitness club owners – individuals dedicated to helping others but often grappling with stress and financial uncertainties in their own businesses. Recognizing an opportunity to make a meaningful impact, we set out to support these entrepreneurs in enhancing their business acumen. We soon discovered that by empowering them to succeed, we could create a positive domino effect, benefiting not only the business owners but also their clients.

In 2023, a pivotal moment arrived when Jen and Nathan made the strategic decision to acquire another company, Perpetual Resources. With over 30 years of specialized experience in supporting business owners and expertise in tax services, Perpetual Resources added a new dimension to our capabilities. The integration of Dan and the Perpetual Resources Team into our fold amplified our ability to serve clients more comprehensively, marking a significant chapter in the Fitbooks story. Today, we continue our journey, dedicated to transforming not just businesses but the lives they touch, as we navigate the intricate intersections of health, finance, and success.